I’m a Tel-Aviv based, former architect turned entrepreneur and coach, personal development junkie, "get-things-done" queen, and a self-proclaimed leisure hacker.

Hey there, I'm Jeni!

Basically, I help people get sh*t done without burning out 

 I combine practical planning ideas, time and energy management tools, and positive psychology methods intentionally designed to help people perform at their best without burnout and innovate the way they cultivate happiness.  

I love working with positive, ambitious women who are tired of feeling overwhelmed and are ready to achieve their goals, create the success they deserve, and start living life the way they've always wanted to. 

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I believe a true balance in life comes if we perceive our mental health, personal passions, and professional goals as one holistic unit because our self-care and our desires, and happiness are as , if not more, important than our work life. Also, that happiness is not just a feeling; it’s a skill we can develop through simple practices. So is success. 

Those who know me, know that I have always been a "do-er" (or an overachiever if you may) - endlessly researching how to do more, be more, and have more - sometimes until I had no air left to breathe.

I was feeling overworked, overwhelmed, exhausted, and frustrated – knowing this CAN NOT be life. Wanting more but not knowing how to get it or what "it" was for me… and most of all I wasn't happy...

Today, I know there is another way to go about it - still ACHIEVE IT ALL but also leavE room for myself and the things that really matter to me. 

I'm here to tell you that you can have the life you've always dreamed of  

I know that by managing our time and energy, creating a clear vision of what we want and a solid action plan to achieve it we can live a more purposeful life. And if we develop the right mindset, skills and habits - we can thrive personally & professionally, AND enjoy life. 



When I'm not working, you'll probably find me at the beach (most of my energy is solar-based LOL) , reading a book, going for a walk , taking a Pilates class, or enjoying a good meal with family or friends.

I love learning and sharing knowledge, I'm efficiency-obsessed (raise your hand all you to-do lists fans) , I enjoy traveling and definitely a glass-half-full (of white wine) kind of girl. 

My superpower is that "I get people"  and nothing lights me up like creating solutions that changes people’s lives 

English, Hebrew, and Russian

One is a viking symbol meaning “create your own reality”

I'm a:

 Fun facts about me: 

Yep, it's a thing

 I'm a huge foodie, but carbs are my go-to comfort food  

 Personal brand expert
& Lover of all things pretty

 graphic designer


my story

For some, their 20s were their crazy years – one big adventure. This wasn't the case for me. While the rest of my friends were globetrotting the world, working at meaningless jobs and drinking till 3 in the morning, I was probably writing some paper for class or working "on my future."

I went from graduating high-school to serving as an officer in the army, to architecture school. Don't get me wrong – I had my good times, but I was always thinking of what's next, or that once I finish X or get Y, THEN I'll be happy. I couldn't wait until I could cross off finishing school, getting a job, and getting married off my to-do list so I could "start living" – missing out completely that this WAS life. 

Hmm… guess time sure flies when you're (not) having fun. I had finished my degree and landed my dream job. I've worked hard, building a good life for myself, doing everything I'm "supposed" to, but I forgot about the things I WANTED to do.

I was really focused on "making my career" (workaholic much?) and worshiped productivity, trying to always be more, do more, have more, but I never allowed myself to rest or take breaks. Which only led to burnout.

From the outside, my life looked fantastic, but inside, I often felt overwhelmed, exhausted, and frustrated. Nothing was "wrong" but I just couldn't stop asking myself, "Is this it?"  ('Quarter-Life Crisis' anyone? )

I knew there has to be more to life than just working 9-5 (or 8-7), but I just couldn't find the TIME for it. I was literally the cliché of too busy making a living that I forgot to make a life.

So I started my personal-development journey - I read every book possible on the subject, listened to every podcast, took so many courses and classes, and slowly started adding small things, one at a time, to make my life better. I started making my happiness a habit and also a priority.

Over the years, I've created my own unique framework, set of tools, and strategies, and I want to share them with you. I realized that through effective resource management, I could create the life I want for myself. 


And then one day I woke up and I was 30

Now I know that there's another way to "be successful". Now I'm all about being efficient - meaning performing at my very best but with the least waste of time and energy - balancing "doing" with "being," enjoying life, and leaving room for myself and things that really matter to me (outside of work).

Today, I'm a true believer in Lifestyle design. This means designing your life the way YOU want it to be, reclaiming your time and creating the freedom to do the things you like so feel the way you want.

I realized that when we invest in efficiency and not productivity and combine it with positive psychology, we become UNSTOPPABLE. We CAN have it ALL – professional goals, personal passions, and a happy life. 

And so can you!

You can contact me to ask any questions and get more info, or sign up for a complimentary discovery call! 

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