The concept of love languages became pretty popular in the last couple of years thanks to Gary Chapman and his bestselling book: “The Five Love Languages: The Secret to Love That Lasts”. In the book, Chapman offers five main languages of love and suggestions for how to use your partner’s language to improve your relationship (you can read more about it here)
But when you think of it, entrepreneurship is more about relationships than anything else, right? I know I LOVE my clients, biz besties, and you here reading this (thanks for this btw). When we provide a service or product, It’s all about how can we connect with people and build better relationships with them. Understanding the love languages can help us go above and beyond when we serve them, improve their experience and grow our business.
Without further ado, I’m happy to present:
Words have such a huge power on us as humans and especially as consumers. Words of affirmations can be expressed in the form of a kind compliment, encouraging talk, a personalized email expressing your appreciation for them doing business with you, or even an inspiring quote you share with your community.
What words can you use to make your clients feel special and even spark motivation in them to purchase from you?
Express your appreciation for your clients with some undivided attention for them.
If you’re offering a group setting kind of program – can you offer some 1:1 special time to them, whether through a quick check-up bonus call or a private message – giving them some extra attention?
Or, can you go on a live video, offering a real-time opportunity for your community to interact with you, ask questions and just hang out on zoom/FB/Insta with you?
Bonus tip: try to connect to your client/audience/team on a more personal level – ask about their life outside the scope of business and be ready to be fully present and hold space for that.
Gifts are visual representations of love, but it’s not the size/price of the gift, it’s the thoughtfulness and effort behind it.
A freebie is a great way to gift your audience with some value and show appreciation for their support to your brand.
If you’re launching a more expensive product/service – could you offer a cheaper product/gift to whoever purchases from you?
And if you have high ticket clients, think of a small gift you could send them (in person or via email) to express your gratitude to them. I love surprising all my 1:1 clients with extra resources, workbooks, and gift certificates.
Here, actions speak louder than words! Ask yourself, how can you surprise your clients and go above and beyond for them?
Maybe with an extra strategy or a small done-for-you project to express appreciation for the business they give you (a graphic for a blog post you wrote, an additional hashtag list you looked up for them, or some extra scheduling on posts even if it’s out of the regular scope of your work).
A free act of service to support your clients and audience is to share their content on your stories, tag friends on their posts, and help spread their message around. Don’t forget to show me your love by sharing this post with your biz besties, ok?
Although physical touch is my favorite love language when it comes to business, this could get a bit creepy, not to mention difficult in the online space. But creating something physical your clients/audience can touch is definitely doable!
Can you provide your audience with something they can print out? A worksheet with a summary of your content, a list of affirmations they can attach to their journal, a cool calendar for this month’s content, or even just branded pages for them to take notes… Nonetheless, if you ever see me in person – don’t hesitate to come up for a big hug, k?
You can find out your Love Language today by taking this quiz and then think how can you apply and communicate it better to your partner, team members, clients, and community.
Showing our clients and audience our love, in whatever shape or form, will help form better relationships and therefore build better businesses. Remember that people but from people. When you go the extra mile with client experience, people will remember this and will keep coming back AND refer you to others. It’s usually the small things that make all the difference.
Let me know your favorite way of showing/receiving love in the comments.
Have a lovely Valentin’s day!
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